Casper Advertising

Final production plan – DJ PUSH THE RAP UP MIX SHOW

Production plan;

The final design was chosen for this design we would need to gain photos Taken within the club and sourcing extra free stock images online to add to the overall design. Equipment used to create the content will just be a Nikon DSLR to take pictures we will need to make sure we have an SD along side the camera. The A3 poster would be put up within colleges and schools around the area and also in the area of the radio show to introduce this show to a rap loving audience to tune in to the show. Paid personnel shall distribute the Flier within the city centre.

TARGET AUDIENCE

Our target audience is Hip-hop and R&B lovers all ages, but if we were to pin point a certain age group it would be 18-30 due to strong language used in some of the rap songs played nowadays. The message of the campaign is ‘The Rap Up Mix show’ along with DJ Push’s branding and making the audience more aware of the branding so when they see it for a second time and a third they will recognise the branding and get used to it.

LAUNCH DATE

Launch dates for the campaign is 1/6/15 and will run over several weeks. Digitalized versions of the campaign will be used to promote the show each week via social media before the show on Wednesday so it will promote on Facebook/Twitter/Instagram.

Date & timescale
Campaign to be finished by 22/5/15

The posters will be put around colleges for a slot of 4 weeks in each college costing £50 a week and
continued if successful. starting 1/6/15, 7/6/15, 15/6/15, 22/6/16

The Show is every wednesday so the Posters will be put out before the show on social media every week on monday 1/6/15, 7/6/15, 15/6/15, 22/6/16

Posters will also be put out in clubs which DJ push Promotes including his own night Fresh Tuesdays which makes the prime occasion in which DJ push will push the campaign within the Venue of Fez Club. 2/6/15, 8/6/15, 16/6/15, 23/6/16

PERSONNEL

5 Personnel will be employed to hand out fliers in the city center being paid £7.50 an hour (22.50 a day) these personnel will be hired for the first two days of the week for a month for 3 hours to give
out the fliers.

RELEVANT LEGAL AND ETHICAL

There is no Legal or ethical issues for this campaign it simply includes non-explicit images and text.
No ASA regulations will be broken by our advertising, the only one applicable to this kind of advertising is

Which we do not mislead anyone, as the radio show is legitimate plus, they are not putting any money into the show there is nothing they can be mislead by.

RESOURCES AND EQUIPMENT
We will need a DSLR to take the pictures within the club, that will need a flash gun as the club is too dark for the DSLR. a Tri-pod.
Personnel will need the print based advertisement in time for the campaign start.

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INVOICE
£200.00 advertising time
£225.00 £15 x 15 hours of my time
£50.00 150 prints via http://www.cambridgeprinters.co.uk/
£43.00 500 fliers printed via http://www.cambridgeprinters.co.uk/
£75.00 £15 x 5 for taking photos in club for campaign
£900 5 employed personnel x 4

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£1493

Total Cost

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