Creative process-initial sketch's, advertising plan and first meeting

ADVERTISEMENT PLAN

Products, aims and objectives;

The campaign includes posters and fliers to advertise the radio show 'The Rap Up Mix Show' We will produce these posters to gain awareness of the new show to gain a bigger audience and fan base. Our target audience is hop-hop and R&B lovers although this can be all ages we will aim to read 18-30 years due to some strong language in recent hip-hop and rap songs including explicit material. Our campaign message is "The Rap Up Mix Show' we need to use this campaign to boost the listeners of the show, we are purely introducing them to come and listen.

                                                               Campaign message

'THE RAP UP MIX SHOW' To promote DJ Push's Hip hop & R&B Radio show on London's Westside 96.7 FM, increase listeners. 

                                                                          Forms

Our Campaign will include a poster and a flier in which together can be spread across print and multi-media based platforms to promote our Client 'DJ PUSH's' Radio show which has recently be put on a larger prime time slot. We will include branding for the radio station and our client whilst including all information needed to be able to tune in to the show every Wednesday.

                                                                 Target Audience

Our target audience is focused on an audience of the music genre, Hip hop & R&B is a lot more popular in the youth than the elderly, an age range would be 17-30. We would distribute within colleges and within local town centres. whilst buying some advertising space 

                                                                   Launch date

To design, develop and to get feedback from the client from next meeting would take a couple week so the launch date for the campaign will be the 7th of April - 10th April. 

                                                         Seasonal calendar events 

 The 7th of April will be on a Tuesday so it would be appropriate to start the campaign on that date as the personnel can hand out fliers at town centre from 1pm-4pm we will get advertising space during the next four weeks, whilst the personnel continue each day for 4 weeks.
After this time, if the campaign has put a massive impact on listeners we will decide to introduce more advertising placements.

                                              Location and schedule for advertisements 

-28th April.  7/4/15. Tuesday 1pm - Paid Personnel start fliering Cambridge City Centre
1th-30th April. 1/4/15. Advertisement placement from 1st of April to the end of April posted within colleges and several spots.
   We expect the digitalised versions of the campaign will be used to promote the show each week via social media before the show on Wednesday, so it would be a good idea to promote posts on facebook every Monday so people are aware for the show on the Wednesday. The posters will be put around colleges for a slot of 4 weeks in each college costing £50 a week and continued if successful. 

                                         
                                                           Legal and ethical
There is no Legal or ethical issues for this poster it simply includes non-explicit images and text.
No ASA regulations will be broken by our advertising, the only one applicable to this kind of advertising is

Which we do not mislead anyone, as the radio show is legitimate plus, they are not putting any money into the show there is nothing they can be mislead by. 

From our initial ideas we knew that we needed to raise awareness of a radio show, therefore we are really not trying to get someone to spend their money but use their time to listen to the show, we will need design which is cool and will set apart our advertising from other advertising;

Our first experimental stage was what type we would use to address the audience of the show as we would be needing to use type to get the information across. We were given the DJ Push Logo for a feel of the type we would want.

After the first meeting with the client to introduce the initial ideas we had decided that it was clear the first couple of sketch's were the type of print work which our client wanted. from here we got some clear initial notes in which our client would give us some feedback so we could push the project further

(Notes from meeting)
What does the campaign need to achieve?
the advertising will need to raise awareness of the Radio show(The rap up mix show@westsidefm)

increase awareness between younger college/uni students about the show.

Pin point the hip hop audience. make them aware. by handing out flier, discussing the show and their preference of hip hop

Video by myself to promote the show this video could also be used to push along side the campaign via social media websites to add a 3rd platform of advertising.