Jwt from Casper Brazier
Monday 22 June 2015
Tuesday 16 June 2015
Revised Production plan
Final production plan – DJ PUSH THE RAP UP MIX SHOW
Production plan;
The final design was chosen for this design we would need to gain photos Taken within the club and sourcing extra free stock images online to add to the overall design. Equipment used to create the content will just be a Nikon DSLR to take pictures we will need to make sure we have an SD along side the camera. The A3 poster would be put up within colleges and schools around the area and also in the area of the radio show to introduce this show to a rap loving audience to tune in to the show. Paid personnel shall distribute the Flier within the city centre.
TARGET AUDIENCE
Our target audience is Hip-hop and R&B lovers all ages, but if we were to pin point a certain age group it would be 18-30 due to strong language used in some of the rap songs played nowadays. The message of the campaign is ‘The Rap Up Mix show’ along with DJ Push’s branding and making the audience more aware of the branding so when they see it for a second time and a third they will recognise the branding and get used to it.
LAUNCH DATE
Launch dates for the campaign is 1/6/15 and will run over several weeks. Digitalized versions of the campaign will be used to promote the show each week via social media before the show on Wednesday so it will promote on Facebook/Twitter/Instagram.
Date & timescale
Campaign to be finished by 22/5/15
The posters will be put around colleges for a slot of 4 weeks in each college costing £50 a week and
continued if successful. starting 1/6/15, 7/6/15, 15/6/15, 22/6/16
The Show is every wednesday so the Posters will be put out before the show on social media every week on monday 1/6/15, 7/6/15, 15/6/15, 22/6/16
Posters will also be put out in clubs which DJ push Promotes including his own night Fresh Tuesdays which makes the prime occasion in which DJ push will push the campaign within the Venue of Fez Club. 2/6/15, 8/6/15, 16/6/15, 23/6/16
PERSONNEL
5 Personnel will be employed to hand out fliers in the city center being paid £7.50 an hour (22.50 a day) these personnel will be hired for the first two days of the week for a month for 3 hours to give
out the fliers.
RELEVANT LEGAL AND ETHICAL
There is no Legal or ethical issues for this campaign it simply includes non-explicit images and text.
No ASA regulations will be broken by our advertising, the only one applicable to this kind of advertising is
Which we do not mislead anyone, as the radio show is legitimate plus, they are not putting any money into the show there is nothing they can be mislead by.
We will need a DSLR to take the pictures within the club, that will need a flash gun as the club is too dark for the DSLR. a Tri-pod.
Personnel will need the print based advertisement in time for the campaign start.
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INVOICE
£200.00 advertising time
£225.00 £15 x 15 hours of my time
£50.00 150 prints via http://www.cambridgeprinters.co.uk/
£43.00 500 fliers printed via http://www.cambridgeprinters.co.uk/
£75.00 £15 x 5 for taking photos in club for campaign
£900 5 employed personnel x 4
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£1493
Total Cost
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Tuesday 9 June 2015
Location Recce for Fez Club
With plenty of corners its own DJ booth and a large dancefloor the venue is perfect for any music event.
Tuesday 2 June 2015
Week 3: Feedback
a) dates and timescales of print deadlines, production schedule and product launch date (include seasonal and calendar events)
b) resources and equipment you will need
c) personnel and activities with time budget (who is doing what task, when & how long will it take?)
d) budget - for equipment needs and props as well as personnel time (for this project you are not charging but you should add up the time you have spent so far and the projected time for the completion of the final art work. Find out how much a freelance designer would charge to get some idea of the 'actual cost' of the campaign)
e) relevant legal and ethical issues and how you will resolve them!
Monday 1 June 2015
Creative process-initial sketch's, advertising plan and first meeting
ADVERTISEMENT PLAN
Products, aims and objectives;
The campaign includes posters and fliers to advertise the radio show 'The Rap Up Mix Show' We will produce these posters to gain awareness of the new show to gain a bigger audience and fan base. Our target audience is hop-hop and R&B lovers although this can be all ages we will aim to read 18-30 years due to some strong language in recent hip-hop and rap songs including explicit material. Our campaign message is "The Rap Up Mix Show' we need to use this campaign to boost the listeners of the show, we are purely introducing them to come and listen.
Campaign message
'THE RAP UP MIX SHOW' To promote DJ Push's Hip hop & R&B Radio show on London's Westside 96.7 FM, increase listeners.
Forms
Our Campaign will include a poster and a flier in which together can be spread across print and multi-media based platforms to promote our Client 'DJ PUSH's' Radio show which has recently be put on a larger prime time slot. We will include branding for the radio station and our client whilst including all information needed to be able to tune in to the show every Wednesday.
Target Audience
Our target audience is focused on an audience of the music genre, Hip hop & R&B is a lot more popular in the youth than the elderly, an age range would be 17-30. We would distribute within colleges and within local town centres. whilst buying some advertising space
Launch date
To design, develop and to get feedback from the client from next meeting would take a couple week so the launch date for the campaign will be the 7th of April - 10th April.
Seasonal calendar events
The 7th of April will be on a Tuesday so it would be appropriate to start the campaign on that date as the personnel can hand out fliers at town centre from 1pm-4pm we will get advertising space during the next four weeks, whilst the personnel continue each day for 4 weeks.
After this time, if the campaign has put a massive impact on listeners we will decide to introduce more advertising placements.
After this time, if the campaign has put a massive impact on listeners we will decide to introduce more advertising placements.
Location and schedule for advertisements
-28th April. 7/4/15. Tuesday 1pm - Paid Personnel start fliering Cambridge City Centre
1th-30th April. 1/4/15. Advertisement placement from 1st of April to the end of April posted within colleges and several spots.
We expect the digitalised versions of the campaign will be used to promote the show each week via social media before the show on Wednesday, so it would be a good idea to promote posts on facebook every Monday so people are aware for the show on the Wednesday. The posters will be put around colleges for a slot of 4 weeks in each college costing £50 a week and continued if successful.
Legal and ethical
There is no Legal or ethical issues for this poster it simply includes non-explicit images and text.
No ASA regulations will be broken by our advertising, the only one applicable to this kind of advertising is
Which we do not mislead anyone, as the radio show is legitimate plus, they are not putting any money into the show there is nothing they can be mislead by.
From our initial ideas we knew that we needed to raise awareness of a radio show, therefore we are really not trying to get someone to spend their money but use their time to listen to the show, we will need design which is cool and will set apart our advertising from other advertising;
Our first experimental stage was what type we would use to address the audience of the show as we would be needing to use type to get the information across. We were given the DJ Push Logo for a feel of the type we would want.
After the first meeting with the client to introduce the initial ideas we had decided that it was clear the first couple of sketch's were the type of print work which our client wanted. from here we got some clear initial notes in which our client would give us some feedback so we could push the project further
(Notes from meeting)
What does the campaign need to achieve?
the advertising will need to raise awareness of the Radio show(The rap up mix show@westsidefm)
increase awareness between younger college/uni students about the show.
Pin point the hip hop audience. make them aware. by handing out flier, discussing the show and their preference of hip hop
Video by myself to promote the show this video could also be used to push along side the campaign via social media websites to add a 3rd platform of advertising.
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