Tuesday 13 January 2015

Ideas/research




1. DJ Push @ London westsidefm;

Market position: Cambridge's No. 1 Student and Commercial DJ

Online presence: Social Media; Facebook, Twitter, Instagram, Mix Cloud. Currently over 4000 followers over all platforms.

Current Images can be acquired from the DJ Push Facebook and instagram account.
The general tone of branding is street youth culture otherwise known as 'Urban'

Product offer: DJ PUSH is a brand that adheres to stay current to the youths current culture and trends. DJ Push plays whatever is hot in the UK 40 charts and the urban charts.

DJ Push is Cambridges No. 1 DJ, every wednesday he has a show on london westsidefm called the 'rap up mix show'
DJ push uses social media platforms such as Facebook and instagram to advertise his show already, he also uploads to mixcloud his mix from every wednesdays show

http://www.mixcloud.com/dj-push/
http://www.instagram.com/djpushy
http://www.twitter.com/DJ_push


2. Jemporium Vintage;



A small vintage shop in cambridge.

Market position: The only vintage shop in cambridge, Although the shop is not very big it must have the vintage market in cambridge.

They use social media platforms to promote their brand;

Twitter @jempovintage

facebook @ Jemporium Vintage
Their current branding is very bad, very unprofessional and they use printed fliers to advertise their shop already. loads of bad advertising already being used



3. Nanna Mexico
  Market postion: Current leaders in the burrito market in cambridge with two successful chains within central cambridge.
  Current online position: advert and promote through their own website http://www.nannamexico.com
You can also order from nanna mexico via JustEat.com
  Current image, branding and advertising.
Nanna mexico have some really high quality professional branding, and to advertise they use web based design to promote over media platforms. they have student deals and deals related to the current.








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