Monday 12 January 2015

Paid advertising work for clients.

Client : Apex Hifi Soundsystem.
Brief: To produce a visual design to advertise the company through social media pages. include the symbolic animal, a lion and use the cultural colours; Red, yellow and green. Also Produce a new logo branding to represent the soundsystem. 
Conclusion on work: The final image was very nice with the sparks it really adds depth to the image, and the lion merged into the coloured background really works. This piece will attract an audience by using the cultural colours, which will attract attention of the audience of that culture. 
The logo concept was to incorporate a speaker into the logo to represent the soundsystem, i did this with a simple circle, using the outline of the 'APEX' Text inside a circle. I feel this branding is very simple and works for the company. 

Client: Calabash
Brief: to make a Printed media flier to promote the club night 'Calabash' which is an african dance night at a cambridge night club i was told to add assets which represent africa.
Conclusion: This flier was a success and was used around cambridge to promote the night. The night was a success and had a great turn out, so Im happy to say that the flier was put out to attract the right audience. 


Client: Sole Squad Boston

Brief: To produce a flier to advertise the the sneaker event via their social media page, include all information needed to give the audience everything they need to know, No extra words needed. 

Conclusion: I was asked to make one flier first which was the bottom flier this flier was used a few months before the event to advertise to the audience of the sneaker culture in groups with thousands of members, I added very popular sneakers to gain attention of the audience who will go to the event and see the popular shoes in person. The top piece was made just under a week before the event, with the same intentions of letting the audience know what they need to know about the event. A popular Youtuber with thousands of subscribers had also confirmed he was attending the event so we added in a illustration of the Youtuber to let people know who was going to be there so if they wanted to meet this famous person they would go down to the event, again i used a very popular shoe which is highly sought after to attract the attention of sneakerheads in the social media groups. Our market was already set as the event have their own group full of thousands of sneaker fanatics which will be wanting to attend the event if in the Boston area. 

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