JWT-UNIT 1

Jwt from Casper Brazier

Presentation for Client

Revised Production plan

Final production plan – DJ PUSH THE RAP UP MIX SHOW



Production plan;

The final design was chosen for this design we would need to gain photos Taken within the club and sourcing extra free stock images online to add to the overall design. Equipment used to create the content will just be a Nikon DSLR to take pictures we will need to make sure we have an SD along side the camera. The A3 poster would be put up within colleges and schools around the area and also in the area of the radio show to introduce this show to a rap loving audience to tune in to the show. Paid personnel shall distribute the Flier within the city centre.

TARGET AUDIENCE 

Our target audience is Hip-hop and R&B lovers all ages, but if we were to pin point a certain age group it would be 18-30 due to strong language used in some of the rap songs played nowadays. The message of the campaign is ‘The Rap Up Mix show’ along with DJ Push’s branding and making the audience more aware of the branding so when they see it for a second time and a third they will recognise the branding and get used to it.

LAUNCH DATE

Launch dates for the campaign is 1/6/15 and will run over several weeks. Digitalized versions of the campaign will be used to promote the show each week via social media before the show on Wednesday so it will promote on Facebook/Twitter/Instagram.

Date & timescale
Campaign to be finished by 22/5/15

The posters will be put around colleges for a slot of 4 weeks in each college costing £50 a week and
continued if successful. starting 1/6/15, 7/6/15, 15/6/15, 22/6/16

The Show is every wednesday so the Posters will be put out before the show on social media every week on monday 1/6/15, 7/6/15, 15/6/15, 22/6/16

Posters will also be put out in clubs which DJ push Promotes including his own night Fresh Tuesdays which makes the prime occasion in which DJ push will push the campaign within the Venue of Fez Club. 2/6/15, 8/6/15, 16/6/15, 23/6/16

PERSONNEL

5 Personnel will be employed to hand out fliers in the city center being paid £7.50 an hour (22.50 a day) these personnel will be hired for the first two days of the week for a month for 3 hours to give
out the fliers.

RELEVANT LEGAL AND ETHICAL
                                                   
There is no Legal or ethical issues for this campaign it simply includes non-explicit images and text.
No ASA regulations will be broken by our advertising, the only one applicable to this kind of advertising is

Which we do not mislead anyone, as the radio show is legitimate plus, they are not putting any money into the show there is nothing they can be mislead by. 

RESOURCES AND EQUIPMENT
We will need a DSLR to take the pictures within the club, that will need a flash gun as the club is too dark for the DSLR. a Tri-pod.
Personnel will need the print based advertisement in time for the campaign start.

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INVOICE
£200.00                                                                           advertising time
£225.00                                                          £15 x 15 hours of my time
£50.00                                                           150 prints via http://www.cambridgeprinters.co.uk/
£43.00                                                          500 fliers printed via http://www.cambridgeprinters.co.uk/
£75.00                                                          £15 x 5 for taking photos in club for campaign
£900                                                              5 employed personnel x 4

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   £1493                                                                      

          Total Cost   

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Risk Assessment Fez Club Cambridge

Location Recce for Fez Club

The Fez Club Cambridge is a small Moroccan style club within cambridge's city centre which is one of the most busiest clubs in cambridge with the best reputation.

With plenty of corners its own DJ booth and a large dancefloor the venue is perfect for any music event.

A1 board including final designs of two ideas

3 Adcepts including production plans for each

Week 3: Feedback

a) dates and timescales of print deadlines, production schedule and product launch date (include seasonal and calendar events)

b) resources and equipment you will need 

c) personnel and activities with time budget (who is doing what task, when & how long will it take?)

d) budget - for equipment needs and props as well as personnel time (for this project you are not charging but you should add up the time you have spent so far and the projected time for the completion of the final art work. Find out how much a freelance designer would charge to get some idea of the 'actual cost' of the campaign)

e) relevant legal and ethical issues and how you will resolve them!

Creative process-initial sketch's, advertising plan and first meeting

ADVERTISEMENT PLAN

Products, aims and objectives;

The campaign includes posters and fliers to advertise the radio show 'The Rap Up Mix Show' We will produce these posters to gain awareness of the new show to gain a bigger audience and fan base. Our target audience is hop-hop and R&B lovers although this can be all ages we will aim to read 18-30 years due to some strong language in recent hip-hop and rap songs including explicit material. Our campaign message is "The Rap Up Mix Show' we need to use this campaign to boost the listeners of the show, we are purely introducing them to come and listen.

                                                               Campaign message

'THE RAP UP MIX SHOW' To promote DJ Push's Hip hop & R&B Radio show on London's Westside 96.7 FM, increase listeners. 

                                                                          Forms

Our Campaign will include a poster and a flier in which together can be spread across print and multi-media based platforms to promote our Client 'DJ PUSH's' Radio show which has recently be put on a larger prime time slot. We will include branding for the radio station and our client whilst including all information needed to be able to tune in to the show every Wednesday.

                                                                 Target Audience

Our target audience is focused on an audience of the music genre, Hip hop & R&B is a lot more popular in the youth than the elderly, an age range would be 17-30. We would distribute within colleges and within local town centres. whilst buying some advertising space 

                                                                   Launch date

To design, develop and to get feedback from the client from next meeting would take a couple week so the launch date for the campaign will be the 7th of April - 10th April. 

                                                         Seasonal calendar events 

 The 7th of April will be on a Tuesday so it would be appropriate to start the campaign on that date as the personnel can hand out fliers at town centre from 1pm-4pm we will get advertising space during the next four weeks, whilst the personnel continue each day for 4 weeks.
After this time, if the campaign has put a massive impact on listeners we will decide to introduce more advertising placements.

                                              Location and schedule for advertisements 

-28th April.  7/4/15. Tuesday 1pm - Paid Personnel start fliering Cambridge City Centre
1th-30th April. 1/4/15. Advertisement placement from 1st of April to the end of April posted within colleges and several spots.
   We expect the digitalised versions of the campaign will be used to promote the show each week via social media before the show on Wednesday, so it would be a good idea to promote posts on facebook every Monday so people are aware for the show on the Wednesday. The posters will be put around colleges for a slot of 4 weeks in each college costing £50 a week and continued if successful. 

                                         
                                                           Legal and ethical
There is no Legal or ethical issues for this poster it simply includes non-explicit images and text.
No ASA regulations will be broken by our advertising, the only one applicable to this kind of advertising is

Which we do not mislead anyone, as the radio show is legitimate plus, they are not putting any money into the show there is nothing they can be mislead by. 

From our initial ideas we knew that we needed to raise awareness of a radio show, therefore we are really not trying to get someone to spend their money but use their time to listen to the show, we will need design which is cool and will set apart our advertising from other advertising;

Our first experimental stage was what type we would use to address the audience of the show as we would be needing to use type to get the information across. We were given the DJ Push Logo for a feel of the type we would want.

After the first meeting with the client to introduce the initial ideas we had decided that it was clear the first couple of sketch's were the type of print work which our client wanted. from here we got some clear initial notes in which our client would give us some feedback so we could push the project further

(Notes from meeting)
What does the campaign need to achieve?
the advertising will need to raise awareness of the Radio show(The rap up mix show@westsidefm)

increase awareness between younger college/uni students about the show.

Pin point the hip hop audience. make them aware. by handing out flier, discussing the show and their preference of hip hop

Video by myself to promote the show this video could also be used to push along side the campaign via social media websites to add a 3rd platform of advertising.

second meeting

Notes from meeting 2 after accepts. 

 -Make sure social media names are all visible and clear so any interest can be directed to the social media side of the radio show. 

-artistic designs

-Get peoples interest with flier front then back include all info needed. 

-information good

-get professional promotional shoot pics off tom brazier to use in our designs.

-receive digital assets to create some final designs, to show chris to get feedback

Make it banging.

stand out against the market. 

work to be done.

Post production house orange - http://lrmt.posthaven.com/p1-post-production-houses&usd=2&usg=ALhdy2-5Mz-w8sg_j7FHcUxIXyQmO8-lRw

misfits opening orange - http://lrmt.posthaven.com/misfits-opening&usd=2&usg=ALhdy28xMbieu_lds5QYxIGoUWkt66QufA

p1 screen play draft orange - http://lrmt.posthaven.com/p1-screenplay-first-draft&usd=2&usg=ALhdy28hct6VPCveG1Re11dpsyAt40pKRw


p1 production meeting #1 orange 

p1 180 degree rule orange 

p1 vfx assets sheet orange 

p1 location recce part one possibly done

p1 animatic review orange

p1 location recce part two orange

p1 research into ambient and dialogue recording orange 

p1 music analysis Submarine orange

animation products research orange

pixar (or other studio) research orange

animation process write-up not done

character development mood board - not done
target audience and design - turtles - not done

voice talent- needs to be completed

representation and ethics in animation - needs to be completed

post on budget and scheduling - not done

initial planning in process

treatment in process

script/written explanation needs to be done

work book daily updates -----

shot log sheet needs to be done

call sheet needs to be done

process and equipment needs to be done

final animation needs to be completed 50 seconds to go

organising second meeting.

Ideas/research

1. DJ Push @ London westsidefm;

Market position: Cambridge's No. 1 Student and Commercial DJ

Online presence: Social Media; Facebook, Twitter, Instagram, Mix Cloud. Currently over 4000 followers over all platforms.

Current Images can be acquired from the DJ Push Facebook and instagram account.
The general tone of branding is street youth culture otherwise known as 'Urban'

Product offer: DJ PUSH is a brand that adheres to stay current to the youths current culture and trends. DJ Push plays whatever is hot in the UK 40 charts and the urban charts.

DJ Push is Cambridges No. 1 DJ, every wednesday he has a show on london westsidefm called the 'rap up mix show'
DJ push uses social media platforms such as Facebook and instagram to advertise his show already, he also uploads to mixcloud his mix from every wednesdays show

http://www.mixcloud.com/dj-push/
http://www.instagram.com/djpushy
http://www.twitter.com/DJ_push


2. Jemporium Vintage;

A small vintage shop in cambridge.

Market position: The only vintage shop in cambridge, Although the shop is not very big it must have the vintage market in cambridge.

They use social media platforms to promote their brand;

Twitter @jempovintage

facebook @ Jemporium Vintage
Their current branding is very bad, very unprofessional and they use printed fliers to advertise their shop already. loads of bad advertising already being used

3. Nanna Mexico
  Market postion: Current leaders in the burrito market in cambridge with two successful chains within central cambridge.
  Current online position: advert and promote through their own website http://www.nannamexico.com
You can also order from nanna mexico via JustEat.com
  Current image, branding and advertising.
Nanna mexico have some really high quality professional branding, and to advertise they use web based design to promote over media platforms. they have student deals and deals related to the current.

Paid advertising work for clients.

Client : Apex Hifi Soundsystem.

Brief: To produce a visual design to advertise the company through social media pages. include the symbolic animal, a lion and use the cultural colours; Red, yellow and green. Also Produce a new logo branding to represent the soundsystem. 

Conclusion on work: The final image was very nice with the sparks it really adds depth to the image, and the lion merged into the coloured background really works. This piece will attract an audience by using the cultural colours, which will attract attention of the audience of that culture. 

The logo concept was to incorporate a speaker into the logo to represent the soundsystem, i did this with a simple circle, using the outline of the 'APEX' Text inside a circle. I feel this branding is very simple and works for the company. 

Client: Calabash

Brief: to make a Printed media flier to promote the club night 'Calabash' which is an african dance night at a cambridge night club i was told to add assets which represent africa.

Conclusion: This flier was a success and was used around cambridge to promote the night. The night was a success and had a great turn out, so Im happy to say that the flier was put out to attract the right audience. 

Client: Sole Squad Boston

Brief: To produce a flier to advertise the the sneaker event via their social media page, include all information needed to give the audience everything they need to know, No extra words needed. 

Conclusion: I was asked to make one flier first which was the bottom flier this flier was used a few months before the event to advertise to the audience of the sneaker culture in groups with thousands of members, I added very popular sneakers to gain attention of the audience who will go to the event and see the popular shoes in person. The top piece was made just under a week before the event, with the same intentions of letting the audience know what they need to know about the event. A popular Youtuber with thousands of subscribers had also confirmed he was attending the event so we added in a illustration of the Youtuber to let people know who was going to be there so if they wanted to meet this famous person they would go down to the event, again i used a very popular shoe which is highly sought after to attract the attention of sneakerheads in the social media groups. Our market was already set as the event have their own group full of thousands of sneaker fanatics which will be wanting to attend the event if in the Boston area. 

JWT London

JWT is a marketing communication brand which was created by William James Carlton in 1984. Carlton started off by selling advertisement space in religious magazines, company named Carlton and Smith. Carlton hired James Walter Thompson as a book keeper. Thompson realised there was more money in soliciting and sales and became a effective business man for the small company, in 1877 Thompson bought the company from Carlton for $500 and renamed it J. Walter Thompson company. The J. Walter Thompson Company was incorporated in 1896. In 1899, Thompson opened an office in London. JWT is owned by Global president; Gustavo Martinez. 

JWT london is now lead by a leadership team of three, Joseph Petyan(Executive partner), Russell Ramsey(Executive Creative Director & Executive partner) & James Whitehead(Executive). 

JWT have a network of over 10 thousand marketers and over 1200 clients and has over 200 offices in 90 countries making JWT one of the biggest Advertising Agencies in the World with some of the biggest global competitors in the advertising industry such as Leo Burnett Company. inc. the second largest advertising agency, BBDO Worldwide Inc and Mccaan worldgroup company. 

JWT london work in a creative team and have big clients such as rolex, HSBC, Lego, AB World Foods, Nestle, nikon of which all are leaders in their markets.