work to be done.

Post production house orange - http://lrmt.posthaven.com/p1-post-production-houses&usd=2&usg=ALhdy2-5Mz-w8sg_j7FHcUxIXyQmO8-lRw

misfits opening orange - http://lrmt.posthaven.com/misfits-opening&usd=2&usg=ALhdy28xMbieu_lds5QYxIGoUWkt66QufA

p1 screen play draft orange - http://lrmt.posthaven.com/p1-screenplay-first-draft&usd=2&usg=ALhdy28hct6VPCveG1Re11dpsyAt40pKRw


p1 production meeting #1 orange 

p1 180 degree rule orange 

p1 vfx assets sheet orange 

p1 location recce part one possibly done

p1 animatic review orange

p1 location recce part two orange

p1 research into ambient and dialogue recording orange 

p1 music analysis Submarine orange

animation products research orange

pixar (or other studio) research orange

animation process write-up not done

character development mood board - not done
target audience and design - turtles - not done

voice talent- needs to be completed

representation and ethics in animation - needs to be completed

post on budget and scheduling - not done

initial planning in process

treatment in process

script/written explanation needs to be done

work book daily updates -----

shot log sheet needs to be done

call sheet needs to be done

process and equipment needs to be done

final animation needs to be completed 50 seconds to go

organising second meeting.

Ideas/research

1. DJ Push @ London westsidefm;

Market position: Cambridge's No. 1 Student and Commercial DJ

Online presence: Social Media; Facebook, Twitter, Instagram, Mix Cloud. Currently over 4000 followers over all platforms.

Current Images can be acquired from the DJ Push Facebook and instagram account.
The general tone of branding is street youth culture otherwise known as 'Urban'

Product offer: DJ PUSH is a brand that adheres to stay current to the youths current culture and trends. DJ Push plays whatever is hot in the UK 40 charts and the urban charts.

DJ Push is Cambridges No. 1 DJ, every wednesday he has a show on london westsidefm called the 'rap up mix show'
DJ push uses social media platforms such as Facebook and instagram to advertise his show already, he also uploads to mixcloud his mix from every wednesdays show

http://www.mixcloud.com/dj-push/
http://www.instagram.com/djpushy
http://www.twitter.com/DJ_push


2. Jemporium Vintage;

A small vintage shop in cambridge.

Market position: The only vintage shop in cambridge, Although the shop is not very big it must have the vintage market in cambridge.

They use social media platforms to promote their brand;

Twitter @jempovintage

facebook @ Jemporium Vintage
Their current branding is very bad, very unprofessional and they use printed fliers to advertise their shop already. loads of bad advertising already being used

3. Nanna Mexico
  Market postion: Current leaders in the burrito market in cambridge with two successful chains within central cambridge.
  Current online position: advert and promote through their own website http://www.nannamexico.com
You can also order from nanna mexico via JustEat.com
  Current image, branding and advertising.
Nanna mexico have some really high quality professional branding, and to advertise they use web based design to promote over media platforms. they have student deals and deals related to the current.

Paid advertising work for clients.

Client : Apex Hifi Soundsystem.

Brief: To produce a visual design to advertise the company through social media pages. include the symbolic animal, a lion and use the cultural colours; Red, yellow and green. Also Produce a new logo branding to represent the soundsystem. 

Conclusion on work: The final image was very nice with the sparks it really adds depth to the image, and the lion merged into the coloured background really works. This piece will attract an audience by using the cultural colours, which will attract attention of the audience of that culture. 

The logo concept was to incorporate a speaker into the logo to represent the soundsystem, i did this with a simple circle, using the outline of the 'APEX' Text inside a circle. I feel this branding is very simple and works for the company. 

Client: Calabash

Brief: to make a Printed media flier to promote the club night 'Calabash' which is an african dance night at a cambridge night club i was told to add assets which represent africa.

Conclusion: This flier was a success and was used around cambridge to promote the night. The night was a success and had a great turn out, so Im happy to say that the flier was put out to attract the right audience. 

Client: Sole Squad Boston

Brief: To produce a flier to advertise the the sneaker event via their social media page, include all information needed to give the audience everything they need to know, No extra words needed. 

Conclusion: I was asked to make one flier first which was the bottom flier this flier was used a few months before the event to advertise to the audience of the sneaker culture in groups with thousands of members, I added very popular sneakers to gain attention of the audience who will go to the event and see the popular shoes in person. The top piece was made just under a week before the event, with the same intentions of letting the audience know what they need to know about the event. A popular Youtuber with thousands of subscribers had also confirmed he was attending the event so we added in a illustration of the Youtuber to let people know who was going to be there so if they wanted to meet this famous person they would go down to the event, again i used a very popular shoe which is highly sought after to attract the attention of sneakerheads in the social media groups. Our market was already set as the event have their own group full of thousands of sneaker fanatics which will be wanting to attend the event if in the Boston area. 

JWT London

JWT is a marketing communication brand which was created by William James Carlton in 1984. Carlton started off by selling advertisement space in religious magazines, company named Carlton and Smith. Carlton hired James Walter Thompson as a book keeper. Thompson realised there was more money in soliciting and sales and became a effective business man for the small company, in 1877 Thompson bought the company from Carlton for $500 and renamed it J. Walter Thompson company. The J. Walter Thompson Company was incorporated in 1896. In 1899, Thompson opened an office in London. JWT is owned by Global president; Gustavo Martinez. 

JWT london is now lead by a leadership team of three, Joseph Petyan(Executive partner), Russell Ramsey(Executive Creative Director & Executive partner) & James Whitehead(Executive). 

JWT have a network of over 10 thousand marketers and over 1200 clients and has over 200 offices in 90 countries making JWT one of the biggest Advertising Agencies in the World with some of the biggest global competitors in the advertising industry such as Leo Burnett Company. inc. the second largest advertising agency, BBDO Worldwide Inc and Mccaan worldgroup company. 

JWT london work in a creative team and have big clients such as rolex, HSBC, Lego, AB World Foods, Nestle, nikon of which all are leaders in their markets. 

Advert campaign 500 word Analyse.

https://www.jwt.com/en/london/work/thelongesttennismatchever/

JWT London - Kit Kat print campaign.

The 'Longest tennis match ever' Kit Kat Campaign by JWT London was created to advertise Kit Kat at wimbledon to the thousands of tennis fans, this advertisement really had to make a connection with Tennis and wimbledon, JWT decided to use the 2010 wimbledon John Isner vs. Nicolas Mahut which was the longest tennis match ever. Isner beat Mahut 70-68, as put on the advertisement in the style of a tennis score board, This was really what made the print work, without the text no one would have a clue what the beaten tennis ball was really relating to. The tennis ball pictured is the main focus of the advertisement the first thing you look at, this ball definitely needs a break, this links into Kit Kats longtime tagline 'have a break, have a Kit Kat'

 When you look at the tennis ball to get in that state someone must've played for a longtime to get the ball to that state, those players must've needed a break. Thousands of tennis fans come to wimbledon every year, this advertisement was made to advertise to the crowd, of which this long tennis match will bring back good memories therefore this advert makes a connection with the audience.


The background color is clean, and causes no distraction to the eye, keeps focus on the tennis ball and the score, this helps the tennis fan audience understand the advertisement a lot quicker. The colours used on the ad follow the Kit Kat brands theme and uses the the classic tagline in the font which is previously used for every other Kit Kat branding on packaging and other adverts, This instantly tells us that this advert is Kit Kat by using the internationally known Logo, which features red type inside a red oval, the branding is very basic but is very effective as its so recognisable.

The print was devised, designed and retouched within an hour and was sent off to wimbledon for the next days plays. There ad bikes carrying the prints were also dispatched by the wimbledon gate for thousands of appreciate fans to see. Over all the advertisement was able to use a tactical approach to  a historical event to really make a connection with the audience of tennis fans.

 The design was created by the JWT design team run by New York raised Jason Berry who is creative director of JWT who was in charge for several campaigns with brands such as Kelloggs, Crunchy Nut, Smirnoff vodka, Rimmels and Pataks. The campaign was created at JWT London located at Knightsbridge green. JWT have done a lot of work for many big food corporations such as Nestle, Premier foods, Kenco to work for retailers like Debenhams and even the Army and Petrol company Shell.  JWT are known for their heritage of innovation and their wide range of experience using many different media and print based campaigns. JWT London are also known for their scale and experience of the world.

Analyse 2 print design ads

Inders kitchen Advertising by Brownstone Design. 

-The colours of Red and Green all relate to a fresh look especially when they're used on the fresh 

groceries which makes you feel all the companies food is fresh.

- uses words such as 'Good' and 'Amazing' which makes us think that the food must be amazing and 

good.

- Simple Branding which uses the orange colour on type, which in this context can relate to the colour of spices used in indian cooking.

- mentions words like specialists, which means they're specifically working hard on a single aspect of what they do, Cook indian food.

-The companies website is clear and readable as that is where the company will make sales from. 

On Agency - NSPCC 'Be a good egg this christmas'

-Green colour represents grass and plants, which in the a time is a big part of the surroundings. 

-Uses words 'courage' and 'Vulnerable' which relates to children and their upcoming.

-The Green color also follows the theme of the brand and the branding which uses green text.

-Several fonts used, some to make it feel more like a child has written it and some more funky fonts to add a fun aspect to giving money. 

- Egg has been drawn on to make look sad to try make the viewer feel emotion.